Avid & Co.

Graphics and Branding

This rebrand for Avid & Co. (Davis, CA) marks the reestablishment of the popular book and toystore and joining of the two shops. The branding takes on a friendly and magical persona that caters to the imagination inside all of us. The branding alone comes with its own story and works as a continuous tale of the gnome characters and their adventures. Eye-catching colors are chosen to cater to  young readers and promote engagement for communal activities. The gnomes are highly versatile and can be altered for any event or season.