Beijing Olympics

Winter Olympics Wayfinding Maps

This campaign and brochure for the 2022 Beijing Olympics features bold logos and icons signifying winter sports and two vibrant, wayfinding maps. Bright contrasting colors capture the quality of athletic accomplishment through their attributed energy. Angled lines and stripes allude to fast movement and precision. Through practical design work, the two way-finding brochures helpvisitors in finding their way both to and withi the Beijing Olympic Village with ease. Friendly mascots appear on all Olympic material and help the user to stay calm while the readable designs aid in getting the user where they need to be quickly.