Crayola ColorCycle

ColorCycle in-Store Campaign

Crayola’s ColorCycle program uses the plastic-to-energy process to produce clean fuel. The ad campaign consists of print media, digital media, and in-store displays to help promote ColorCycle as a sustainable and eco-conscious. To each toy store that applies for ColorCycle, Crayola will send a pegboard wall display, a dropoff box receptacle, and a dropoff sign. Crayola will also create a Facebook and Instagram post with a list of the participating stores. The overall style of the campaign uses classic Crayola branding and emulates a childlike drawing that will resonate with and engage younger audiences.

Link to XD Experience