Impala
Roller Skates

Packaging and Character Illustration

Impala Rollerskates are loved and purchased by thousands of those in the skating community. They are a reputable, trendy brand that prioritizes a smooth skate. Their logo takes a funky approach and this packaging supports that side to their branding. The tie die and bright colors attacts young skaters and promotes summer vibes. The pink yeti character puts a face to the brand and works to create a bond with the consumer.