NATS Campaign

NATS Guerilla Marketing

The North American Truffling Society wants to generate awareness among the Oregon State student body and push them toward truffling and knowledge about truffles. Their goal is to make truffling as accessible as possible. Both concepts incorporate their whimsical branding along with their friendly mascot. Both advertisements utilize their surrounding environment to their advantage through creative solutions to get the necessary information across while making it an interactive experience for the viewer. The call to action invites students to join a friendly community of enthusiasts on meeting days. A clever photo-op is created through this ad campaign and encourages students to pose for a picture with Percy.