Nike Illustration

Nike Billboard Advertisement

This collaborative illustration for Nike leans into modern trends and individual style. The stylized rendering of Nike’s Air Jordan 1 Mid SE Kids promotes bold living and individuality. The illustration is an unexpected contrast to Nike’s usual branding and speaks to the incorporation of athletic wear in casual wear and streetwear. Nike hopes that this unique ad will create a more complex brand personality that appeals to new demographics.  

Bright colors and cartoon imagery catches the attention of passersby. The absurdity of the sport the character is playing is a nod to Nike’s motto.