Nissin Ramen 

Nourishing Noodle Packaging

Nissin has been working to create a new sub brand for their Top Ramen line that will target a new demographic that their company has been struggling to reach. The Ms. Nissin line will appeal to more economically conscious, organic, and granola consumers. This packaging focuses on the product and it’s higher quality ingredients and denser recipe. An illustration of Ms. Nissin helps to put a face to the brand; The overall style of the packaging is meant to feel homey and hand crafted. The packaging tastefully has incorporated the use of a transparent plastic layer in the center that allows the consumer to peek at the noodles.