SAS Logo

Sacramento Aquarium Society Logo

The Sacramento Aquarium Society is a local non-profit fish club with an objective to encourage and further the interest of the care and breeding of tropical fish. The club promotes the exchange of information between amateur aquarists and provides a community for fellow fish lovers. Their current branding is dated, and they are in need of a revamp. This logo takes an inviting approach with a bold, whimsical, multicolored fish. The fish is stylized in a simplified fashion for better brand identifiability. Custom typography pairs with the icon to create a unified visual experience.