Lush Campaign

Sustainable Product Promotions

This Valentine’s Day, Lush Cosmetics is hoping to promote their naked packaging by targeting young generations through stylish and ‘green’ marketing. The vision for the project takes themes from their work in ending animal testing as well as charitable donations to create a fun a memorable holiday campaign. The mascot of the campaign features the sexy Lush bunny sitting atop one of their most popular products rendered in a vintage style. The mailers and commercial storyboard take direct inspiration from sensual 50’s advertising to evoke an alluring dynamic between romance and sustainability.

Link to XD Experience